What Is The Cloud And Is It Safe?


Why do we use the cloud?

There was a time we used to buy furniture to hold our media.  CD racks, DVD racks, photo albums and filing cabinets filled our living rooms, guest room closets and wherever else we could pile them. Even in our cars, we would install massive CD changers to keep our music flowing or carry enormous books of CDs so we could have our tunes while on the open road.  If you try to explain this to young people today, they’ll look at you like you just described preparing your covered wagon rather than a mid-2000s Honda Civic.  If you try to explain audio cassettes, they might just suspect you have a loose screw or two.
Today’s media and data is so small, it might as well not even exist. Using the Apple Music and Spotify libraries as a guideline, every song that’s ever been recorded and released would fit into flash storage drives the size of a 12-ounce can of Crystal Pepsi. Even as our data gets smaller, we make so much more of it that it can get out of hand – much like processor speed, the amount of information the world produces doubles every two years. Some of that information is pictures of kittens and makeup tutorials, but we also produce a lot of data that isn’t nearly that important.
In such a data-driven world, we trust more and more of our lives to the cloud, and often it seems like blind faith.  After all, what is the cloud? How much do you know about it? Are their laws governing the way people use it? Most importantly, have you taken enough steps to protect yourself when all of your information exists on what is, if we’re really honest about it, not much more than a metaphor for the shared hallucination that is modern life? 
Why should I start to care now? 
This week, iPhone users started noticing problems with Safari.  Initially attributed to an iOS update from earlier this month, it is now suspected to be a server-side problem stemming from Apple’s cloud-based syncing with its Safari web browser.  The issue doesn’t affect security, but it demonstrates a critical problem with cloud-based computing, something all of the major tech companies are pushing us toward. And it’s something where we have little control over our online security.
The cloud itself has insinuated itself in a variety of news stories in the last few years, from the theft of intimate photos belonging to Hollywood stars like Jennifer Lawrence to the operation for ending corruption in FIFA. Cloud storage is behind the surge in Amazon’s stock valuation, because they are the largest provider of cloud storage to businesses, including Netflix, the largest private user of bandwidth on the planet. The cloud is the basis for Google’s push into the laptop business via Chromebooks, and by extension, the efforts of a variety of organizations to get low-cost laptops in the hands of less-privileged kids.  It’s even changed Microsoft Office, probably the most ubiquitous piece of software in the world, by forcing Microsoft to create free versions of its Office suite and charge for excess storage of the files you create.
In other words, your investments, your data and the future of law enforcement may be intimately tied to cloud-based computing, and something as simple as a server-side bug can have an enormous ripple effect for millions of users. The issue won’t be going away any time soon, as more people use the web more often on mobile devices, which will eclipse 50% of personal Internet usage in the next few years. These devices rely on storage in the cloud to compensate for smaller on-device storage capabilities and a lack of long-term storage peripherals. 
What is the cloud? 
The cloud is a series of servers which store data that can be accessed by users whenever it’s needed.  This frees up hard drive space while protecting us from data loss due to hardware failure, including a stolen laptop or dropping your phone into the pasta you’re boiling on the stove. It’s not magical, and your information doesn’t live on the Internet in any particularly novel way. Instead of a home video being stored on your local storage, it is stored on someone else’s storage, far away. These server farms are enormous undertakings, and if you’re into mechanical processes and design, they’re also beautiful and fascinating. For example, check out these pictures of Google’s data centers: http://www.google.com/about/datacenters/
How much of my data is stored on the cloud? 
The amount of your information stored on the cloud varies from person-to-person, but if you’re reading this on a device that plugs into a wall at any point, you’ve got at least some data on the cloud.  If you own an iPhone, your device backs up your photos, videos and music to the cloud, in addition to storing periodic backups of your phone.  If you have a web-based email address, like one from Gmail, Yahoo! or AOL, your emails are backed up there as well.  Depending upon which apps you use, your health details, dating history or even your exact current location could be on the cloud as well, possibly being shared with third parties. 
Wait, who can see what? 
For the time being, the government can probably see more of your data than you think. Exact details are fuzzy, and you can make your own moral judgments on homeland security, domestic spying and Edward Snowden. However, if you think the government doesn’t want access, keep in mind that Apple is currently fighting both California and the United States federal government to keep a form of encryption on your data that it can’t break. Apple no longer wants to surrender data to the government, so it has blinded itself from seeing large swaths of your data. The government is less happy about this, because that data might point to potential threats to homeland security. Again, this article isn’t trying to make a moral or political claim. The point is that the government is a third party who wants the ability to look at your data, which represents another point of vulnerability to a malicious attack.
Outside of the government, a lot of the companies that maintain those expensive server farms pay for all of that technology by sharing some or all of your personal information with private businesses.  You should already know that, of course.  If a web service is free to you, then the company providing it makes its money some other way.  If they’re charging you, they still might make money by selling your data.
You’ll never know, because you accepted the terms without reading them. Don’t feel bad, though, we all do that. The iTunes end user license agreement (EULA) is over 20,000 words long, about four times as long as the Constitution of the United States. There are, however, some resources to help you.  For a shortened and simplified version of various EULAs, try tosdr.org, which is a donations-based organization that explains what you’re agreeing to and offers an add-on for your browser so it’s only a click away. 
Is my data safer when it’s in my control? 
That question is up for debate, but usually the answer is no. In most instances, end users are the most vulnerable point of attack for cyber scammers. However, when you have control of your data, you can work to make it safer. When you don’t, you’re trusting someone else with it. To put it another way, Apple Pay, Samsung Pay, and other tokenized payment plans are the safest way to make a purchase because they require your thumbprint, protects your data with single-use encryption that’s worthless to a third party, and doesn’t store your info in the cloud.  Doing your best to emulate those services is a good idea. 
So, what do I do to protect myself from the cloud? 
The easiest solution is to spend some time and some money. Find a single site to store your files, whether it’s with Google, Microsoft, Apple, or Dropbox. Read each of their EULAs and decide for yourself. Then pay them to get as much storage as you need, rather than spreading your files among various services in order to stay under the amount for free storage.
Next, go through and make a list of which sites and services have what information of yours. Determine your level of comfort. Delete what you can live without, move the rest to somewhere you feel safe. Clear out your email inbox whenever you can. Don’t archive private data, like medical records or financial statements, with your email provider. Instead, save them locally on storage you have at home or work, which you can disconnect from the Internet. A 2-terabyte solid state removable storage drive is less than $100 and offers you great protection.  As an added measure, back up your drive in a second location once a month, in case something happens to your house.
Finally, as you move forward, try to think critically about what you’re telling people. If someone can make money off your information, they’ll find a way to do so. The only way to protect your information and that of your family’s is by being vigilant. 
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How Everyone Else Spends Their Money


One of the most difficult obstacles in setting a budget is understanding how much is needed for each category. Is $500 enough for groceries or should it be $1,000? How do I know if I’m being extravagant when it comes to entertainment? Am I saving enough?

The same difficulty comes up when it’s time to negotiate your salary or ask for a raise. If we don’t know how much money everyone else is making, it’s difficult to ask for a fair amount. No one wants to leave money on the table because they asked for less than the boss would have agreed to, but there’s a little voice in the back of our heads that makes us uncomfortable with asking for too much.

That little voice is part of the problem, of course.  It’s what keeps us from asking the neighbors how they managed to save up enough to buy the house. It’s what keeps us from being willing to admit our budget isn’t where we’d like it to be. Our overall discomfort with discussing money, which lies in stark contrast to our willingness to show off our money, can be an incredibly large problem.

In hopes of helping you live within your means, understanding where you’re being frugal and where you’re being extravagant, and figuring out what it will take to save for a house, retirement, or college fund, let’s take a look at how the typical American household makes and spends its money. As a reminder for those who haven’t taken algebra since high school, most of these statistics use the median figure, which is the number at which 50% of Americans would be above the number and 50% would be below. That number is more accurate than the mean or average, simply because the ultra-wealthy distort the mean, in spite of making up a very small proportion of the population. 

Question:  How much do Americans make?

Answer:  The typical household income is just shy of $54,000.  That number comes from the U.S. Census Bureau, which is reliable, but its reliability comes slowly:  it’s a 2014 stat. Still, our income is up one percent from 2013, and another 1 percent would put us at right about $60,000. After a few years of sub-one percent income growth in the middle class, every little bit helps.

Question:  How much money does the typical American have saved? Does age affect our savings?

Answer:  It really does.  Young people have the least saved, with 51% of Americans under 35 keeping less than $1,000 in savings.  Millennials have a negative savings rate of about 10%, meaning that for every $100 young people make, they spend $110 on average.  The savings outlook gets rosier as Americans get older, though, with positive savings rates among every other adult age-related demographic. Americans between the ages of 35 and 44 years old save at nearly a 3% rate, which doubles to nearly 6% for those between the ages of 45 and 54, and doubling again to 13% in the decade before retirement.

As for the total amount saved for a rainy day, the typical American household has around $6,000 in savings, around 12% of median household income.  Unfortunately, roughly one-third of all Americans reported that they had less than 30 days of emergency savings, while 47% said they had less than 90 days.

Financial planners typically recommend households keep at least six months of emergency savings on hand, although some analysts suggest household savings should be equal to a year’s income.  Six months of median income would be $27,000. 

Question:  So, how do we spend our money?

Answer:  The biggest chunk of the typical American budget goes to housing, at roughly $18,000 per year. That’s about one-third of our paychecks, which has a ripple effect throughout the economy.  It makes homeownership crucial, because getting back equity on part of that huge slice is the first step to financial security.  It also causes all sorts of geographic problems:  A family needs an income over $150,000 per year to buy a home in Los Angeles, but only $48,000 to afford a home in Orlando. Since everyone needs a place to live, employers have to pay employees more in expensive cities, driving up the prices of goods and services across the board and raising everyone’s cost of living. Thus, lower-income individuals are pushed farther and farther from city centers, lengthening commutes, increasing transportation costs and generating CO2.

Transportation costs about $10,000 per year, the second most expensive budget category, while food costs of around $7,000 come in third.  Both of these categories will be cheaper in next year’s numbers because fuel prices are so intimately tied into both.  Still, if you’re looking to clean up your budget, the 30% or so that typical families spend on cars, gas, groceries, and eating out is probably the quickest way to trim fat.

Personal insurance and health costs take up another $9,000 per year, so your health care and health insurance might cost more than your food.  Eating healthier may reduce all of these costs for your family, although it’s not clear how much less expensive eating healthy really is. 

The rest of our spending is discretionary spending, split into three roughly equal categories:  entertainment, clothes, and everything else. These numbers vary considerably from family to family and year-to-year.  If you bought a new washer/dryer last year, for example, you’re probably not in the market for a new one right now.

Hopefully, this article was enlightening and it can help you figure out how you’ve been spending your money as well as what adjustments you might make to save a little extra money.  If you’re looking to set up a more aggressive savings plan, let us know. We’ve got great programs and we’re eager to help you out.

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